Not content with having achieved a label to dress one of the 2016 Labouré-Roi Beaujolais-Villages, the street artists collective from Lyon known as “Birdy Kids” just achieved one of its famous gigantic mural painting with the support of our partners Sapporo Breweries, Oiwake and the town hall in Fukushima, Japan.
The project initiated by Maison Laboure-Roi aims to bring joy and hope to children and people of Fukushima subliming the front of a building in the heart of the city. Mathieu’s brothers have just finished to paint their childish and colorful wolrd view of the Hoshasen Monitoring Center (radioactivity monitoring center), in front of the Jido-Kohen park. You can find the evolution of the artwork on Birdy Kids Instagram account. It seemed appropriate to offer to people of Fukushima a French work honoring the spirit of the city and celebrating links between our two countries, in a city where Burgundy wines are highly appreciated .
And it is also on the occasion of the Beaujolais Nouveau arrival in Fukushima, that the Birdy Kids work will be inaugurated on November 17, 2016, with the presence of Jade Velon, the 2015 Burgundy Miss, Mr Kaoru Kabayashi, the Mayor of Fukushima, but also with the participation of Sapporo Breweries and Mr. and Mrs. Oiwake, who celebrate together the 100 years of their company and their love for Burgundy wines. A Jeroboam (3 Liter Bottle) of Beaujolais-Villages Nouveau 2016 will be opened to open the cultural and wine event.
A great opportunity for Japanese and French cultures to share what they have in common !
Have a look at the following video where the Birdy Kids explain about our common project and the 2016 cuvée of Beaujolais-Villages Nouveau Labouré-Roi for which they designed the label.